Carebook Strengthens Management Team with two Executive Appointments

  • Additional bench strength with significant healthcare experience to accelerate Carebook’s growth and business development

MONTREAL, Nov. 17, 2020 /CNW/ - Carebook Technologies Inc. (“Carebook” or the “Company“) (TSXV: CRBK) (XETR: PMM1), a leading Canadian digital health company offering innovative digital health and virtual care solutions for pharmacies, insurers, employers and governments, today announced two highly experienced and strategic additions to its executive leadership team.

These new additions signal the Company’s commitment to establishing a significant global footprint. The seasoned leaders, with extensive backgrounds in the healthcare industry, will be responsible for accelerating revenue through growing Carebook’s international sales, business development efforts and M&A pipeline.

Limor Elbaz ( has taken on the newly created role of General Manager, USA. Limor will be a key member of Carebook’s leadership team with responsibilities for growing US & International sales, strategic partnerships and M&A. Limor has over 20 years of experience and demonstrated success in healthcare and technology. Limor has specialized in taking concepts from prototype to commercial scale up and growth. She was most recently General Manager of a healthtech company where her role involved successfully creating and bringing to market innovative, contact-free solutions for telemedicine, remote patient monitoring, senior care and digital transformation of healthcare.

Starting December 1, 2020, Howard Fried ( will take on the newly created role of Vice President of Sales. Howard will have responsibilities for sales and business development activity, with a primary focus on international opportunities.  Howard has over 15 years of experience and demonstrated success in the areas of developing strong global partnerships and strategic relationships with leading medical device and pharmaceutical companies as well as some of the most prestigious professional societies. He was most recently Global Director, Strategic Partnerships at an innovative UK-based healthtech company acquired by Medtronic. Prior to that role, he spent 7 years at CAE Healthcare, where he was the Director of Strategic Partnerships.

“Limor and Howard’s deep knowledge of healthcare and technology will be tremendous assets to Carebook,” said Pascale Audette, CEO, Carebook Technologies Inc. “They are outstanding additions to the Carebook team, and we are excited to welcome them and have no doubt of their ability to assist us in accelerating our rapid strategic growth, both domestically and internationally, as we continue to deliver innovative digital health solutions.”

About Carebook Technologies

Our core is science. Our solutions are accessible. Our mission is to empower people.

Built on a powerful health platform, Carebook creates highly engaging, customer-centric digital solutions for pharmacies, insurance providers, individuals, governments, and employers. Based in Montreal and led by a world-class team and Board with extensive global business and healthcare industry experience, Carebook’s core is science and technology, its philosophy is people-first, and its goal is accessible, connected health for everyone. Carebook recently listed on the TSX Venture exchange under the symbol “CRBK” and trades on the Frankfurt Stock Exchange under the symbol PMM1. 

Notice regarding forward-looking statements:

This release includes forward-looking information within the meaning of Canadian securities laws regarding Carebook and its business. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “is expected”, “expects”, “scheduled”, “intends”, “contemplates”, “anticipates”, “believes”, “proposes” or variations (including negative variations) of such words and phrases, or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Such statements are based on the current expectations of the management of Carebook and are based on assumptions and subject to risks and uncertainties. Although the management of Carebook believes that the assumptions underlying these statements are reasonable, they may prove to be incorrect. The forward-looking events and circumstances discussed in this release may not occur by certain specified dates or at all and could differ materially as a result of known and unknown risk factors and uncertainties affecting the Company, including risks regarding the threat detection technology industry, failure to obtain regulatory approvals, economic factors, management’s ability to manage and to operate the business of Carebook, the equity markets generally and risks associated with growth and competition. Although Carebook has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. Accordingly, readers should not place undue reliance on any forward-looking statements or information. No forward-looking statement can be guaranteed. Except as required by applicable securities laws, forward-looking statements speak only as of the date on which they are made and Carebook does not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise. In addition, the current situation and future developments with respect to the COVID-19 pandemic could cause certain of the assumptions and information set forth herein or the fact that on which such assumptions are based to differ materially from previous expectations including in respect of demand for our products, supply chain and availability of materials, mobility and shipping of materials and or products, access to debt and equity capital and other factors.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Carebook Technologies Inc.